Kasala Furniture Sale Campaign

A modern furniture retailer requires equally sophisticated marketing

For Kasala’s three-day weekend sale event, I created a variety of visually impactful marketing assets—from in-store signage to email communications, social posts, and website graphics. I created bold designs for the digital elements bold by applying texture effects to sale items and featuring them prominently. I kept the designs a bit more subtle for the in-store signs to communicate the sale message and feature products but not overwhelm the showroom shopping experience. This sale campaign featured its unique aesthetic while remaining true to Kasala’s brand.