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    Kasala Furniture Sale Campaign

    Multichannel Retail Campaign

    A modern furniture retailer requires equally sophisticated marketing

    For Kasala’s three-day weekend sale event, I created a variety of visually impactful marketing assets—from in-store signage to email communications, social posts, and website graphics. I created bold designs for the digital elements bold by applying texture effects to sale items and featuring them prominently. I kept the designs a bit more subtle for the in-store signs to communicate the sale message and feature products but not overwhelm the showroom shopping experience. This sale campaign featured its unique aesthetic while remaining true to Kasala’s brand.