Visit Cheyenne Campaign

A campaign to show off the expected and the unexpected sides of Cheyenne

I worked on a campaign concept for Visit Cheyenne that aimed to highlight both the rugged and the refined aspects of visiting Cheyenne. Outdoor lovers have long loved the wilds of Wyoming, but upscale dining, craft cocktails, and fine-art galleries can also be found in the locale. Part of the campaign drew attention to the chic side of Cheyenne, while the rest stayed true to Cheyenne’s rough-riding rodeo aesthetic.